Confidential B2B SaaS Client
A structured audit, a rebuilt account, and controlled scale — the same framework we apply to every Selcast engagement.
Industry
SaaS
Services Used
Google Ads
Timeframe
6 months
Key Result
+142% ROAS
The Challenge
[Client] was spending [$X]/month on Google Ads with a rising cost-per-lead and no clear view of which campaigns were actually driving pipeline, not just form fills.
The Approach
The Selcast framework: Diagnose → Structure → Scale → Automate.
01
Diagnose
Audit & baseline
We audited the account’s tracking and funnel.
02
Structure
Rebuild the account
We restructured campaigns around a clear ROAS target.
03
Scale
Grow with control
We scaled spend in controlled increments as performance held.
04
Automate
Systemize follow-up
We layered in lead scoring and CRM automation so sales only saw leads worth calling.
The Results
ROAS improved from [X] to [Y] over six months, cost-per-qualified-lead dropped [Z]%, and manual lead follow-up time for the sales team dropped significantly once automation took over first response.
Ready to see what your account is really capable of?
Start with an audit, a structured plan, and a clear target — the same first step every case on this site began with.
